Berlein Psychology · business cards

Business card options

Hello Alexa. These are 37 designs for your card, all built from the logo and colours your designer made — the same bird, the same lettering, the same painted corners, taken straight out of the artwork rather than redrawn.

Every one carries your details exactly as they appear on your card today. The one addition is a berleinpsych.com line and a small square code that opens it — say if you would rather leave both off.

There is no need to pick a whole card. Fronts and backs are chosen separately — tap Add under any one you like and it collects in your shortlist below, so you can see your picks together. Mixing is expected: the front of one and the back of another is a perfectly good answer.

Colours

Every card on this page changes as you choose, so you can see a colour on all of them at once rather than imagining it. Your logo, the painted bird and the purple stay exactly as your designer made them.

Change the exact colours

Your shortlist

Nothing chosen yet. Add a front or a back below and it will collect here, so you can see your picks side by side without scrolling.

Your card today

Your designer’s card as it stands, on its original warm background. Everything below carries the same logo, the same lettering and the same details, on the cooler off-white.

V1.3. Your card as it stands today

V1.3. Her card as it stands today, front
Front
V1.3. Her card as it stands today, back
Back

Your designer’s card as it stands today, shown here so everything below can be compared against it.

The everyday card

The one that prints anywhere and suits every situation. If you want one card and no decisions, this is it.

A. Cream

Front
Alexa Berlein
Clinical Psychologist
PS 0151122
083 509 3794
berleinpsych.com
PR Nr: 1094270
Back

Your logo on your own background, with your details on the back. The safest of everything here and the one that suits any situation.

The same card, with more colour

Each of these changes exactly one thing about the everyday card, so you can see how far the look stretches while still being obviously the same card.

A2. Band

Front
Alexa Berlein
Clinical Psychologist
PS 0151122
083 509 3794
berleinpsych.com
PR Nr: 1094270
Back

The everyday card with a band of your peach along the bottom edge, echoed as a fine line on the back.

A2. Line

Front
Alexa Berlein
Clinical Psychologist
PS 0151122
083 509 3794
berleinpsych.com
PR Nr: 1094270
Back

The everyday card with no new shapes at all — the purple simply does more, opening and closing the block of text on the back.

A2. Ground

Front
Alexa Berlein
Clinical Psychologist
PS 0151122
083 509 3794
berleinpsych.com
PR Nr: 1094270
Back

The everyday card with the peach turned up: one even warm colour across the whole front, so it reads from across a room. The back stays quiet.

A2. Mark

Front
Alexa Berlein
Clinical Psychologist
PS 0151122
083 509 3794
berleinpsych.com
PR Nr: 1094270
Back

The painted bird carries the front on its own, with your name small underneath. A test of whether the bird can hold the card without the lettering.

Worth knowing. The painted bird is a photograph rather than a drawing, so this is about as large as it can go before it softens.

The same front, a different back

The front stays as it is; the back is where your name, two registration numbers and a QR code have to sit together without looking like a form. Five ways of solving that.

A3. Serif

Front
Alexa Berlein
Clinical Psychologist
083 509 3794
berleinpsych.com
PS 0151122
PR Nr: 1094270
Back

The back set purely as type — your name, your title beneath it, then your details. No lines, no boxes.

A3. Band

Front
Alexa Berlein
Clinical Psychologist
083 509 3794
berleinpsych.com
PS 0151122
PR Nr: 1094270
Back

The back gets a dark band across the top holding your name and title, with your details below it.

A3. Flood

Front
Alexa Berlein
Clinical Psychologist
083 509 3794
berleinpsych.com
PS 0151122
PR Nr: 1094270
Back

The back goes fully dark with everything in cream. The code sits on a pale patch so a phone can still read it.

A3. Violet

Front
Alexa Berlein
Clinical Psychologist
083 509 3794
berleinpsych.com
PS 0151122
PR Nr: 1094270
Back

The back where your purple leads — a full-height panel of it carrying the bird and your name, with your details alongside.

A3. Columns

Front
Alexa Berlein
Clinical Psychologist
Phone
083 509 3794
Web
berleinpsych.com
PS 0151122
PR Nr: 1094270
Back

The back split into two columns by a fine line: your name on one side, your details labelled on the other.

The header and the birds

One layout in five weights — a coloured band across the top carrying your name, and a flock of birds below it, taken from the murmuration on your website.

A4. Flock

Front
Alexa Berlein
Clinical Psychologist
PS 0151122
083 509 3794
berleinpsych.com
PR Nr: 1094270
Back

A dark band across the top carrying your name, with a flock of birds sweeping below it — taken from the murmuration on your website.

A4. Tonal

Front
Alexa Berlein
Clinical Psychologist
PS 0151122
083 509 3794
berleinpsych.com
PR Nr: 1094270
Back

The same layout with the birds barely there, in a slightly deeper shade of your own background. The quietest of the five.

A4. Flood

Front
Alexa Berlein
Clinical Psychologist
PS 0151122
083 509 3794
berleinpsych.com
PR Nr: 1094270
Back

The same layout with the whole front dark and the birds lifted in purple over it. The back stays pale.

A4. Wash

Front
Alexa Berlein
Clinical Psychologist
PS 0151122
083 509 3794
berleinpsych.com
PR Nr: 1094270
Back

The same layout using your painted corners instead of the birds. The closest of the five to what your designer drew.

A4. Plain

Front
Alexa Berlein
Clinical Psychologist
PS 0151122
083 509 3794
berleinpsych.com
PR Nr: 1094270
Back

The same layout with nothing below the band at all, so you can see what the birds are actually adding.

Practice cards

These put the working information first. Your practice number is what a client needs to claim from their medical aid, and your HPCSA number is what another practitioner looks for — so on these they are labelled clearly instead of tucked into a corner.

P1. Rooms

Alexa Berlein
Clinical Psychologist
By appointment
Front
Alexa Berlein
Practice no.
1094270
HPCSA
PS 0151122
Telephone
083 509 3794
Web
berleinpsych.com
Back

Your name and title on the front, and a back that opens with your practice number — the number a client needs to claim from their medical aid — directly under your name.

P2. Appointment

Alexa Berlein
Clinical Psychologist
berleinpsych.com
Practice no.
1094270
HPCSA
PS 0151122
Front
Next appointment
Telephone
083 509 3794
Back

The front carries everything; the back is left ruled and open so you can write the next appointment on it in the room.

Worth knowing. Needs an uncoated card so a pen actually writes on it — no gloss finish.

P3. Plate

Alexa Berlein
Clinical Psychologist
Front
Practice no.
1094270
HPCSA
PS 0151122
083 509 3794
berleinpsych.com
Back

Formal and centred between two fine lines, meant to feel like an engraved plate beside a door.

P4. Column

Alexa Berlein
Clinical Psychologist
Practice no.
1094270
HPCSA
PS 0151122
Front
Alexa Berlein
Telephone
083 509 3794
Web
berleinpsych.com
Back

A single line running the height of the card with everything arranged along it. The most modern of the practice cards.

P5. Panel

Alexa Berlein
Clinical Psychologist
Practice no.
1094270
HPCSA
PS 0151122
Front
Alexa Berlein
Telephone
083 509 3794
berleinpsych.com
Back

Two clear zones — a dark panel saying who you are, and a pale one giving your numbers at their largest size anywhere.

P6. Quiet

Alexa Berlein
Clinical Psychologist
Front
Alexa Berlein
Practice no.
1094270
Telephone
083 509 3794
HPCSA
PS 0151122
Web
berleinpsych.com
Back

Type and nothing else, with one very small bird. If you want the information to speak and the design to disappear, this is it.

Cards with a finish

Ideas that use the printing itself — foil, a pressed impression, a painted edge, a coloured core. They cost more and take longer, and one of them may be worth it.

B. Ink

Front
Alexa Berlein
Clinical Psychologist
PS 0151122
083 509 3794
berleinpsych.com
PR Nr: 1094270
Back

A deep ink front with your bird alone in cream, and nothing else. The most confident card here.

C. Lockup

Front
Alexa Berlein
Clinical Psychologist
PS 0151122
083 509 3794
berleinpsych.com
PR Nr: 1094270
Back

Your full logo given the whole front at a generous size, with a dark back carrying your name and details.

Worth knowing. Your logo runs large here, and the painted bird inside it is a photograph rather than a drawing, so it softens a little at this size.

D. Murmuration

Front
Alexa Berlein
Clinical Psychologist
PS 0151122
083 509 3794
berleinpsych.com
PR Nr: 1094270
Back
D. Murmuration: day, then dusk, in hand
How the finish would look in the hand — a drawing, and always shown on the original background

Birds rising across a pale front and settling across a dark back — daylight on one side, dusk on the other.

E. Giant

Front
Alexa Berlein
Clinical Psychologist
PS 0151122
083 509 3794
berleinpsych.com
PR Nr: 1094270
Back
E. Giant: the mark as a field, in hand
How the finish would look in the hand — a drawing, and always shown on the original background

Your bird enormously enlarged and cropped by the edges, so it reads as a texture across the card rather than as a logo.

E. Giant, inverted

Front
Alexa Berlein
Clinical Psychologist
PS 0151122
083 509 3794
berleinpsych.com
PR Nr: 1094270
Back

The same enlarged bird on a dark front, lifted in purple so it reads as a shadow of itself.

F. Duplex

Front
Alexa Berlein
Clinical Psychologist
PS 0151122
083 509 3794
berleinpsych.com
PR Nr: 1094270
Back
F. Duplex: the colour is in the edge, in hand
How the finish would look in the hand — a drawing, and always shown on the original background

A card made of layers, so the cut edge shows a dark line between two pale faces.

Worth knowing. Needs a special card made of layers so the cut edge shows both colours. Not every printer stocks it.

G. Portrait

berleinpsych.com
Front
Alexa Berlein
Clinical Psychologist
PS 0151122
083 509 3794
berleinpsych.com
PR Nr: 1094270
Back
G. Portrait: the trim stood upright, in hand
How the finish would look in the hand — a drawing, and always shown on the original background

The card stood upright, with your website running down the edge and the middle left deliberately empty.

Worth knowing. Upright cards do not fit standard card holders or most wallet slots.

G. Portrait, inverted

berleinpsych.com
Front
Alexa Berlein
Clinical Psychologist
PS 0151122
083 509 3794
berleinpsych.com
PR Nr: 1094270
Back

The same upright card with a dark back and everything in cream.

Worth knowing. Upright cards do not fit standard card holders or most wallet slots.

H. Foil

berleinpsych.com
Front
Alexa Berlein
Clinical Psychologist
PS 0151122
083 509 3794
berleinpsych.com
PR Nr: 1094270
Back
H. Foil: rose gold on matt ink, in hand
How the finish would look in the hand — a drawing, and always shown on the original background

A matt ink card with your bird in real rose-gold foil. The most expensive-feeling option here.

Worth knowing. Real rose-gold foil, applied as a separate pass after printing.

I. Edge

Front
Alexa Berlein
Clinical Psychologist
PS 0151122
083 509 3794
berleinpsych.com
PR Nr: 1094270
Back
I. Edge: a violet painted edge on cotton, in hand
How the finish would look in the hand — a drawing, and always shown on the original background

A plain card on thick cotton whose only colour is painted onto the edge, so it only shows when the cards are stacked or held.

Worth knowing. The colour is painted onto the edge of a thick cotton card, so it is a specialist job and the colour will be close rather than exact.

J. Emboss

Front
Alexa Berlein
Clinical Psychologist
PS 0151122
083 509 3794
berleinpsych.com
PR Nr: 1094270
Back
J. Emboss: nothing printed on the front, in hand
How the finish would look in the hand — a drawing, and always shown on the original background

Your bird pressed into thick cotton with no ink at all — you feel it before you see it. Nothing is printed on the front.

Worth knowing. The bird is pressed into thick cotton with no ink at all, so it is felt as much as seen. Needs a heavy card.

Something different

These deliberately break the pattern of everything above. Not safe choices, but worth seeing before you settle.

X1. Ledger

Registered practice
Name
Alexa Berlein
Practice
Clinical Psychologist
HPCSA
PS 0151122
BHF
PR Nr: 1094270
Tel
083 509 3794
Front
berleinpsych.com
Back

Your card treated as a record: every line labelled, your two registration numbers given the same weight as everything else.

X2. Macro

Front
Alexa Berlein
Clinical Psychologist
PS 0151122
083 509 3794
berleinpsych.com
PR Nr: 1094270
Back

Your bird at the scale of a botanical print, cropped by three edges so the card is a piece of something larger.

X3. Word

Front
Alexa Berlein
Clinical Psychologist
PS 0151122
083 509 3794
PR Nr: 1094270
berleinpsych.com
Back

Your name very large across a dark card, sitting low enough that the letters run off the bottom edge.

X4. Endpaper

Front
Alexa Berlein
Clinical Psychologist
PS 0151122
PR Nr: 1094270
083 509 3794
berleinpsych.com
Back

Your bird repeated across the whole card like a printed fabric, with a plain panel over it carrying your name.

X5. Tall

berleinpsych.com
Clinical Psychologist
Front
Alexa Berlein
Clinical Psychologist
PS 0151122
083 509 3794
berleinpsych.com
PR Nr: 1094270
Back

An upright dark card with your website running up the side like the spine of a book.

Worth knowing. Upright cards do not fit standard card holders or most wallet slots.